Founded by cyclist Roberto Chavez, BRIO began with a passion for the sport and a vision to create something more than just a cycling brand. Instead, Roberto set out to build a place where performance, craftsmanship, and community come together — inspired by the landscapes and vibrant cycling culture of the Pacific Northwest.
From winding coastal roads to rugged gravel routes and challenging mountain trails, the region offers endless opportunities for exploration. BRIO Cycles was created to reflect that spirit of adventure.
Every product, service, and experience is guided by a commitment to quality, agility, and connection. Whether a rider is preparing for their next race, exploring new terrain, or simply enjoying the rhythm of the ride, BRIO aims to support that journey with thoughtful design, personalized service, and a welcoming community.
Because cycling isn’t just about the destination.
It’s about the freedom to move, explore, and discover what’s possible along the way.
“Cycling gives us the freedom to explore further than we thought possible. BRIO Cycles exists to support every rider on that journey.”
- Roberto Chavez
